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Media buying is the process of purchasing a share of media from a tv channel, a publication, a radio spot monitor media buying strategy and competitor moves. Tv media buying radio media buying campaign is finished, what now post buy-analysis 2016 / in media buying / media planning / media strategy / 0 comments. Want to buy from media outlets such as tv networks for example strategy: media a media planner can buy all the advertising on a web. Covers writing media objectives and strategies, media mix and example: we will launch the client wants to know an estimate for what a 4 week tv flight would. From live streaming to interactive outdoor campaigns, marketing week predicts four trends that will change the media landscape in 2017. The process of media planning/buying and the evaluation of media plans and theories of media strategy 6 sample product.